My Home Improvement 2026 Backyard Boss
Backyard Boss is more than an ad — it’s a curated campaign that puts your business in front of high-intent homeowners across email, web, social and print. Each package is built to deliver real visibility, credibility and connection.
Connecting with Atlantans via a digital and print distribution of 230,000+
Digital & Print Distribution by Issue
- Digital Issue – 115,000
- Newsletters Ads – 70,000
- Website Interactions – 30,000
- Social Media Reach on Facebook and Instagram – 15,000
- High-Quality print issues available for pickup at 1200+ locations throughout Metro Atlanta. Click here for locations.
Option 1: The Backyard Boss Starter
- Backyard Boss Digital Feature: 75-word feature on the 2026 Backyard Boss landing page → 30,000+ site interactions over two months
- Backyard Boss newsletter placement with other Backyard Bosses→ Sent to our newsletter subscribers with distribution of 70,000 over two months
- Group Facebook + Instagram post with other Backyard Bosses→ Shared with our 15,000+ social followers on Facebook and Instagram
- Custom Backyard Boss badge → Shareable brand asset for your website, social media, newsletters, print ads and more
Estimated campaign reach: 115,000+ digital impressions
Cost: $850
Why this package:
Perfect if you want affordable exposure and traffic without committing to print.
Great for first-time advertisers or brands focused on awareness.
Option 2: The Backyard Boss Go Getter
- Homepage website display ad → 30,000+ site interactions over two months
- Backyard Boss newsletter placement with other Backyard Bosses→ Sent to our newsletter subscribers with distribution of 70,000 over two months
- Group Facebook + Instagram post with other Backyard Bosses→ Shared with our 15,000+ social followers on Facebook and Instagram
- Custom Backyard Boss badge → Shareable brand asset for your website, social media, newsletters, print ads and more
- Backyard Boss Digital Feature: 100-word feature on the 2026 Backyard Boss landing page→ 30,000+ site interactions over two months
- Half-page sponsored content in print magazine → Distributed for pick up at 1200+ Atlanta locations
- Digital magazine ad placement → 115,000+ digital reach
Estimated reach: 260,000+ print and digital impressions
Cost: $1,950
Annual Partner rate: $1750
Why this package:
This level adds authority and trust through print and plaque display.
Best for brands ready to elevate from digital-only to a true multi-platform presence.
Option 3: The Ultimate Backyard BIG Boss
- Side rail website ad that displays on all articles→ 30,000+ site interactions over two months
- Individual Backyard Boss newsletter placement→ Sent to our newsletter subscribers with distribution of 70,000 over two months
- Individual Facebook + Instagram post→ Shared with our 15,000+ social followers on Facebook and Instagram
- Full-page sponsored content in print magazine→ Distributed for pick up at 1200+ Atlanta locations
- Digital magazine placement → 115,000+ digital reach
- Backyard Boss Digital Feature: 100-word feature on the 2026 Backyard Boss landing page→ 30,000+ site interactions over two months
- Individual SEO-optimized article linking out from our 2026 Backyard Boss landing page featuring a 350-word feature article on you, your business and hot new trends→ 30,000+ site interactions over two months and evergreen Google visibility
- Custom Backyard Boss badge → Shareable brand asset for your website, social media, newsletters, print ads and more
- 2026 Backyard Boss plaque → In-office credibility boost
Estimated reach: 300,000+ print and digital impressions, plus ongoing organic traffic
Cost: $3,000
Annual Partner rate: $2750
Why this package:
For brands who want visibility and long-term discovery.
Best for category leaders and growth-focused businesses.
